Naples Local SEO

Local business citations can help you increase rankings

Naples SEO Citation

Local citations are links on other websites that have your business’s name, address, and phone number – also known as your NAP. These citations are found on local or industry business directories. The citations can help potential customers discover your local businesses.

Where can I find local citations?

You are probably asking yourself ok, where can I find these directories for citations. Well chances are, you are already on some. Yelp, TripAdvisor, Google My Business are the most popular citation sites in the U.S. These all have your business NAP and usually a link back to your website.

Before you Begin…

Before you start on creating new local citations, it’s best to get your information written down on a text document so you can copy and paste when you create your new citations. It is important to have all your NAP information the exact same as your website. This is why we suggest using the copy/paste method. You may also want to setup a new free email account at proton mail. You will receive a lot of junk email from many of the citation websites.

Citation File Creation

Here is a list of the information you should have in your citation file:

  • Business categories
  • Hours of operation
  • Driving directions
  • Business description
  • Images
  • Videos
  • Payment forms accepted
  • Geo-coordinates
  • Reviews
  • Owner responses
  • Taglines
  • Links to social and other forms of media (Facebook/Twitter/Instagram)
  • Email addresses
  • Fax numbers
  • Alternate phone numbers
  • Attributes
 

Local citations significantly influence 2 scenarios relating to your local business:

  1. Local citations can negatively or positively impact your local search rankings. The more citations a business has, the more trust the search engines give your business. If you have inaccurate info, that will negatively affect you website rankings. If your competitors are building out citations, they will have better search rankings.
  2. Local citations can negatively or positively impact your customers. If a customer finds your business on a local directory, but the NAP info is not accurate, that customer will never find your business and potentially lead to a loss of reputation.

 

In closing, adding new citations each week will only take a few minutes and have a positive impact on your business. This is a free way to get additional exposure and give your website something the search engines are going to love and reward you with better ranking.

Need Citation Help?

Contact us today to receive a free citation scan for your business. Also, follow us on Alignable to get free weekly citations websites that will help rank your business.